Digital Marketing – An Introduction
Marketing evolves daily, and marketers are expected to stay updated with every new change. From the use of correct keywords to the ways to put your content on Google’s AI overview, they have to stay updated with every change. All of this is a part of digital marketing.
Digital marketing, a term first used in 1990, has evolved with time and now is the most effective way to promote products and services.
Most of you are familiar with the term. But how to apply them to your business or your Facebook and Instagram pages to gain more traffic needs more understanding.
Today, when everyone, be it business or an individual, is going digital, it has become important to know what the digital world is all about.
I have always been interested in knowing about the digital world and how it can do wonders. Being a marketing professional for years, I am eager to learn and share new things with everyone interested to know more about the subject.
The Importance of Digital Marketing
Did you know that 97% of consumers check a company’s web presence before visiting them or making a purchase? The business world has changed rapidly. Previously, newspaper ads and TV ads ruled the market and consumers relied on those to make a purchase decision.
Well, the times have changed and now consumers do not have enough time to read a newspaper while sipping on a cup of tea or coffee. They are always on the move and use their phones, laptops, and tablets to stay updated.
That suggests why you need a strong online presence to attract customers and increase your profits. However, there are a few more points to know for a better understanding of the importance of digital marketing:
Focus on Prospects
Let’s understand this from both aspects, the customer perspective and the business perspective. You have enquired about a product just to get an idea. However, you don’t plan to buy it.
After you come back, the representative keeps calling you every other day to ask when you will be making the purchase. Seems relatable? We all have faced such situations.
Now, from the business perspective, the representative felt there was a need and the company wants the business to happen, so the calls were necessary.
Simply put, this entire method is completely based on assumption. The representative felt the customer would make the purchase and kept following up.
This entire situation could have been avoided if a few digital marketing features were in place. In the digital world, customers who are willing to make the purchase enter their details and it’s easier for businesses to focus on the prospects only.
Cost Effective
Digital marketing campaigns are cost-effective and help you understand and invest money wisely. Tools like Google Analytics help you analyse your online digital marketing campaigns and invest money in the channels that are performing well.
The continuous tracking helps you formulate an online marketing strategy that can bring higher rates of returns. If you aspire to own a startup, use digital marketing to spend every penny wisely.
Even Battle Field
Digital marketing proves every word of the saying, ‘Consumers are kings.’Your brand will not be overshadowed by a bigger brand if you use digital marketing techniques correctly.
The online world is all about fair play. The one who chooses the right channels and uses proper content to connect with consumers gains a stronghold in the market.
A new business can flourish using the right digital marketing strategies. This is one of the major reasons there has been a shift to digital marketing as the most effective way to promote your business.
These are some of the common reasons you need to implement digital marketing strategies in your business. Adding on, you will also find blogs on strategies, tools, and types on this page. Learn all about it from The Noob Marketer before launching your business.
Endnote
The entire landscape of marketing has changed over the years. Today, you can measure how your campaigns are performing, interact with the ones who have shown interest in your products, and spend your funds wisely. Digital marketing makes all these things possible. If you plan to own a business, focus on the strategies to establish your brand online.
All the best!
